Helping Casio's new watch launch go like clockwork

I loved working alongside the Right Formula/Dreamshock team with Casio and G-Shock to promote their Edifice ECB30 and G?Shock 2100 watches. Such a fun job, designing characters in interesting scenarios that helped highlight and explain the watches new features. The projects really incorporated a wide range of the services that I enjoy, such as: character design/development, illustration, animation and motion. The finished pieces were superb and the Casio team in Japan were delighted with the millions of views and 'likes' they received on social media.

Please note: When I edit these showreel examples I obviously highlight my own art direction, animation and motion design contributions but that certainly doesn't mean that I am entirely responsible for every visual shown. I have been fortunate to collaborate with many exceptionally talented colleagues — those that I can recall at the time of writing are listed below:

Character development — G—Shock 2100

Character development for the new G-Shock 2100 1way solar watch animations.

Family is everything — Casio

Family is everything. Wherever business travel takes you, stay connected to home with Bluetooth Smartphone Link featuring over 300 cities worldwide that can be added to the digital display of our ECB-30.

Manual time adjustment — Casio

Manual time adjustment just became a thing of the past. From the moment flight mode is deactivated after landing, Bluetooth Smartphone Link automatically changes your ECB-30 to the local time.

World time switching — Casio

Travelling the world while keeping track of time has never been easier. With a tap of the CASIO WATCHES app using Bluetooth Smartphone Link, the ECB-30 seamlessly switches between home time and world time to match your location.

300 cities — Casio / Edifice

'300+ Cities for dual time. From Edifice'

Client: Casio
Agency: Dreamshock

Time Adjustment — Casio / Edifice

Manual time adjustment just became a thing of the past ⏱️ From the moment flight mode is deactivated after landing, Bluetooth Smartphone Link automatically changes your ECB-30 to the local time ✈️ Casio/Edifice Ad2 'Automatic time adjustment'

Client: Casio, Japan
Agency: Dreamshock

Click here to view the animation

Character development — Casio x Edifice

Character development for the new Casio Edifice watch animations.

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