All good things come to those who wait.
↓ Case Study
Helping Casio's new watch launch go like clockwork
I loved working alongside the Right Formula/Dreamshock team with Casio and G-Shock to promote their Edifice ECB30 and G?Shock 2100 watches. Such a fun job, designing characters in interesting scenarios that helped highlight and explain the watches new features. The projects really incorporated a wide range of the services that I enjoy, such as: character design/development, illustration, animation and motion. The finished pieces were superb and the Casio team in Japan were delighted with the millions of views and 'likes' they received on social media.
| Client | Casio |
| Year | 2023 — |
| Role | Art Director / Animator |
| Agency | Right Formula |
Please note: When I edit these showreel examples I obviously highlight my own art direction, animation and motion design contributions but that certainly doesn't mean that I am entirely responsible for every visual shown. I have been fortunate to collaborate with many exceptionally talented colleagues — those that I can recall at the time of writing are listed below:
| Colleagues |
|---|
| Matthew Bonnington — Creative Director |
| Simon Fuller — Creative Services Project Manager |
Character development — G—Shock 2100
Character development for the new G-Shock 2100 1way solar watch animations.
| Project | Character development — G—Shock 2100 |
| Date | February 2023 |
| Agency | Right Formula |
| External | G—Shock 2100 Collection |
Casio skate park
LDN to NYC
Handset
Skateboard trick
Skateboard trick
Family is everything — Casio
Family is everything. Wherever business travel takes you, stay connected to home with Bluetooth Smartphone Link featuring over 300 cities worldwide that can be added to the digital display of our ECB-30.
| Project | Family is everything — Casio |
| Date | October 2022 |
| Agency | Right Formula |
| External | Casio Edifice ECB-30 |
Casio Edifice ECB-30
Casio Edifice ECB-30
Casio Edifice ECB-30
Family is everything
Family is everything
Manual time adjustment — Casio
Manual time adjustment just became a thing of the past. From the moment flight mode is deactivated after landing, Bluetooth Smartphone Link automatically changes your ECB-30 to the local time.
| Project | Manual time adjustment — Casio |
| Date | October 2022 |
| Agency |
Manual Time Adjustment — Casio - 1
Manual Time Adjustment — Casio - 2
Manual Time Adjustment — Casio - 3
Manual Time Adjustment — Casio - 4
Manual Time Adjustment — Casio - 5
World time switching — Casio
Travelling the world while keeping track of time has never been easier. With a tap of the CASIO WATCHES app using Bluetooth Smartphone Link, the ECB-30 seamlessly switches between home time and world time to match your location.
| Project | World time switching — Casio |
| Date | October 2022 |
| Agency |
World Time Switching — Casio - 1
World Time Switching — Casio - 2
World Time Switching — Casio - 3
World Time Switching — Casio - 4
World Time Switching — Casio - 5
300 cities — Casio / Edifice
'300+ Cities for dual time. From Edifice'
Client: Casio
Agency: Dreamshock
| Project | 300 cities — Casio / Edifice |
| Date | September 2022 |
| Agency |
300 cities — Casio / Edifice - Hello
300 cities — Casio / Edifice - Time
300 cities — Casio / Edifice - The watch
300 cities — Casio / Edifice - Child
300 cities — Casio / Edifice - Wife
Time Adjustment — Casio / Edifice
Manual time adjustment just became a thing of the past ⏱️ From the moment flight mode is deactivated after landing, Bluetooth Smartphone Link automatically changes your ECB-30 to the local time ✈️ Casio/Edifice Ad2 'Automatic time adjustment'
Client: Casio, Japan
Agency: Dreamshock
Click here to view the animation
| Project | Time Adjustment — Casio / Edifice |
| Date | August 2022 |
| Agency |
Edifice — Casio - Airport
Edifice — Casio - Character
Edifice — Casio - Flying
Edifice — Casio - In flight
Edifice — Casio - Nipples
Character development — Casio x Edifice
Character development for the new Casio Edifice watch animations.
| Project | Character development — Casio x Edifice |
| Date | May 2022 |
| Agency |
Character development — Casio x Edifice - The Character
Character development — Casio x Edifice - Face trials
Character development — Casio x Edifice - Further development
Character development — Casio x Edifice - Refinement
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