All good things come to those who wait.
↓ Case Study
How we earned our stripes with Adidas.
Over the years, I have worked on various design, animation and motion graphics projects for the famous German apparel and footwear corporation that is Adidas.
I got my first project for the brand in 2017, after entering an animation competition with the Japanese-based international magazine, Shift.jp. The 30-second trailer used the Adidas Trefoil logo (緒に - Issho ni) and text based on the ancient proverb 'If you want to go fast, go alone' it featured base jumping footage mixed into a moving collage of hand-drawn-illustrations and selected brand elements.
Since then, I have worked for them via several independent agencies such as The Midnight Club and Oliver Agency.
| Client | Adidas |
| Year | 2022 — |
| Role | Art Director / Animation |
| Agency | The Midnight Club, Oliver Agency etc |
Please note: When I edit these showreel examples I obviously highlight my own art direction, animation and motion design contributions but that certainly doesn't mean that I am entirely responsible for every visual shown. I have been fortunate to collaborate with many exceptionally talented colleagues — those that I can recall at the time of writing are listed below:
| Colleagues |
|---|
| Dan Merry — Creative Director, The Midnight Club |
| Kate Stelling — Editor, The Midnight Club |
| James Laurel — Design Lead, Oliver Agency |
| Alex Thorp — Motion Lead, Oliver Agency |
Andrew’s unspoken superpower is his flexibility. Over the years, he has always been on hand to help us refine and optimise, while co-inventing a range of industry-leading experiences.
Adidas x Arsenal — Social
Adidas x Arsenal — Social
Agency: The Midnight Club
| Project | Adidas x Arsenal — Social |
| Date | April 2023 |
| Agency | The Midnight Club |
| External | Arsenal.com |
Chest
Adidas x Arsenal — Social - Split screen
Adidas x Arsenal — Social - Arm
Adidas x Arsenal — Social - Neck
Adidas x Arsenal — Social - 3 x 3
Adidas x Juventus — Social
Social media videos for Adidas x Juventus 23/24 home kit launch collaboration.
| Project | Adidas x Juventus — Social |
| Date | March 2023 |
| Agency | The Midnight Club |
Adidas x Juventus — Social - Fino alle fine
Adidas x Juventus — Social - Pogba
World Cup 2022 — Adidas
Animated banners for Adidas World Cup 2022 campaign.
| Project | World Cup 2022 — Adidas |
| Date | November 2022 |
| Agency | Oliver Agency |
World Cup 2022 — Adidas - Hello
World Cup 2022 — Adidas - Players
World Cup 2022 — Adidas - Pedri stormzy etc
World Cup 2022 — Adidas - Transition blur
World Cup 2022 — Adidas - IIS Impossible is nothing
Sizzle — Adidas
Agency: The Midnight Club
| Project | Sizzle — Adidas |
| Date | October 2022 |
| Agency | The Midnight Club |
Sizzle — Adidas - Hello
Sizzle — Adidas - 1
Sizzle — Adidas - 2
Sizzle — Adidas - 3
Sizzle — Adidas - 4
Milan Forum Block Party — Adidas
Adidas x Footlocker
Forum Block Party, Milan
| Project | Milan Forum Block Party — Adidas |
| Date | July 2022 |
| Agency | The Midnight Club |
Milan Forum Block Party — Adidas - Text
Milan Forum Block Party — Adidas - DJ Rosella
Milan Forum Block Party — Adidas - Title
Milan Forum Block Party — Adidas - B-roll
Milan Forum Block Party — Adidas - Jam
Three Stripes — Adidas
Three Stripes, Seven Legends. Editorial layouts and copy for article on 'Eight decades of football's finest, all laced up in Adidas'.
50s — Fritz Walter: The screw-in studs. The Bern mud. The Miracle.
60s — Eusébio: The Black Panther. Nine goals, one Golden Boot, zero mercy.
70s — Beckenbauer: Der Kaiser. Ran midfield with a fag and a shrug.
80s — Platini: Le Roi. Three Ballon d'Ors and free-kicks with a grudge.
90s — Beckham: Golden Balls. Made the Predator the most-wanted boot in the playground.
00s — Zidane: Zizou. Turned midfield into an art gallery.
10s — Messi: The little magician. Every boot a cheat code.
| Project | Three Stripes — Adidas |
| Date | February 2022 |
| Agency |
Beckenbauer
Eusébio
Text
Beckham
Platini
Adidas, Together - Title
Trefoil title animation for 'Adidas - Go Together'.
( Trefoil Title ) 一緒に - Issho ni
Animation: Warwicka
Music: Pastor T. L. Barrett and the Youth for Christ Choir, Nobody Knows (1971)
| Project | Adidas, Together - Title |
| Date | February 2017 |
| Agency | Shift |
Adidas, Together - Title - Trefoil Together 一緒に - Issho ni
Adidas, Together - Title - Type treatment
Adidas, Together - Title - Go alone
Adidas, Together - Title - Geometric go alone breakdown
Adidas, Together - Title - Masked Treatment
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