All good things come to those who wait.

↓ Case Study

How we earned our stripes with Adidas.

Over the years, I have worked on various design, animation and motion graphics projects for the famous German apparel and footwear corporation that is Adidas.

I got my first project for the brand in 2017, after entering an animation competition with the Japanese-based international magazine, Shift.jp. The 30-second trailer used the Adidas Trefoil logo (緒に - Issho ni) and text based on the ancient proverb 'If you want to go fast, go alone' it featured base jumping footage mixed into a moving collage of hand-drawn-illustrations and selected brand elements.

Since then, I have worked for them via several independent agencies such as The Midnight Club and Oliver Agency.

Client	Adidas
Year	2022 —
Role	Art Director / Animation
Agency	The Midnight Club, Oliver Agency etc

Please note: When I edit these showreel examples I obviously highlight my own art direction, animation and motion design contributions but that certainly doesn't mean that I am entirely responsible for every visual shown. I have been fortunate to collaborate with many exceptionally talented colleagues — those that I can recall at the time of writing are listed below:

Colleagues
Dan Merry — Creative Director, The Midnight Club
Kate Stelling — Editor, The Midnight Club
James Laurel — Design Lead, Oliver Agency
Alex Thorp — Motion Lead, Oliver Agency

Andrew’s unspoken superpower is his flexibility. Over the years, he has always been on hand to help us refine and optimise, while co-inventing a range of industry-leading experiences.

Adidas x Arsenal — Social

Adidas x Arsenal — Social
Agency: The Midnight Club

Project	Adidas x Arsenal — Social
Date	April 2023
Agency	The Midnight Club
External	Arsenal.com

Animation

Marketing Campaign

MGFX

Motion Graphics

Chest

Adidas x Arsenal — Social - Split screen

Adidas x Arsenal — Social - Arm

Adidas x Arsenal — Social - Neck

Adidas x Arsenal — Social - 3 x 3

Adidas x Juventus — Social

Social media videos for Adidas x Juventus 23/24 home kit launch collaboration.

Project	Adidas x Juventus — Social
Date	March 2023
Agency	The Midnight Club

Animation

Marketing Campaign

MGFX

Motion Graphics

Adidas x Juventus — Social - Fino alle fine

Adidas x Juventus — Social - Pogba

World Cup 2022 — Adidas

Animated banners for Adidas World Cup 2022 campaign.

Project	World Cup 2022 — Adidas
Date	November 2022
Agency	Oliver Agency

After Effects

Animation

Branded Content

Online Advertising

World Cup 2022 — Adidas - Hello

World Cup 2022 — Adidas - Players

World Cup 2022 — Adidas - Pedri stormzy etc

World Cup 2022 — Adidas - Transition blur

World Cup 2022 — Adidas - IIS Impossible is nothing

Milan Forum Block Party — Adidas

Adidas x Footlocker
Forum Block Party, Milan

Project	Milan Forum Block Party — Adidas
Date	July 2022
Agency	The Midnight Club

Animation

MGFX

Milan Forum Block Party — Adidas - Text

Milan Forum Block Party — Adidas - DJ Rosella

Milan Forum Block Party — Adidas - Title

Milan Forum Block Party — Adidas - B-roll

Milan Forum Block Party — Adidas - Jam

Adidas, Together - Title

Trefoil title animation for 'Adidas - Go Together'.
( Trefoil Title ) 一緒に - Issho ni

Animation: Warwicka
Music: Pastor T. L. Barrett and the Youth for Christ Choir, Nobody Knows (1971)

Project	Adidas, Together - Title
Date	February 2017
Agency	Shift

Animation

Art Direction

Motion

Motion Graphics

Video Production

Adidas, Together - Title - Trefoil Together 一緒に - Issho ni

Adidas, Together - Title - Type treatment

Adidas, Together - Title - Go alone

Adidas, Together - Title - Geometric go alone breakdown

Adidas, Together - Title - Masked Treatment

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