Turning David Lynch’s vision into online reality: serious stuff for Playstation

Fluid design, based at the Custard Factory in Birmingham, commissioned me to produce various animations for the eagerly awaited PlayStation 2 launch.

It was one of my first independent roles and a remarkable introduction, to be working on such a compelling, multiple-agency international project.

Globally, the talent involved was ridiculous — David Lynch in the U.S, Trevor Beattie of TBWA in London, Chris Cunningham, the Fluid team — it really was an education.

I produced a range of online adverts based on David Lynch's 'The Third Place' TV commercial, animations for e-flyers (using Macromedia Flash) and built the Technical Specifications CD-ROM using Macromedia Director.

Please note: When I edit these showreel examples I obviously highlight my own art direction, animation and motion design contributions but that certainly doesn't mean that I am entirely responsible for every visual shown. I have been fortunate to collaborate with many exceptionally talented colleagues — those that I can recall at the time of writing are listed below:

Sony Playstation 2 (Europe) - PS2 Console Rotation

I created this animation of the then-new PlayStation 2 console, using masks and scaling techniques to give the impression of a rotating form, enhanced with subtle fragments of random “debris” to heighten the effect.

Sony Playstation 2 (Europe) - PS2 Guide

A simple on-screen animation guiding new PlayStation 2 owners to insert the accompanying tech-spec CD-ROM.

Sony Playstation 2 (Europe) - Technical Specifications CD-ROM

Technical specifications CD-ROM

Sony Playstation 2 (Europe) — PS2 Online Ads

Online ads for Sony Playstation 2.

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