Crafting The Dandy Gent’s signature style

My creative partnership with Shane O’Shaughnessy, owner of The Dandy Gent, began in 2012 when he invited me to shape the brand’s visual identity. I developed the logo, typography, and core design language that would go on to define its distinctive personality. Over the following years our collaboration grew, as I designed point-of-sale materials to bring the brand into barber shops and retail spaces, followed by packaging across a wide range of products. From creams and gels to shampoos and moustache wax, each item was carefully considered to ensure consistency and to reflect the brand’s refined but characterful style.

Working closely with Shane, I helped establish a coherent identity that gave The Dandy Gent a strong presence both in-store and on the shelf, translating his vision for a modern gentleman’s grooming line into a recognisable, enduring brand - which is still going strong today.

Please note: When I edit these showreel examples I obviously highlight my own art direction, animation and motion design contributions but that certainly doesn't mean that I am entirely responsible for every visual shown. I have been fortunate to collaborate with many exceptionally talented colleagues — those that I can recall at the time of writing are listed below:

The Dandy Gent - Moustache Wax

The Dandy Gent - Moustache Wax

The Dandy Gent - Thickening Shampoo

The Dandy Gent - Thickening Shampoo

The Dandy Gent - Packaging

Warwicka are responsible for The Dandy Gent visual identity and printed matter, and other promotional material.

The Dandy Gent - Point of Sale

Point of sale layouts for The Dandy Gent.

The Dandy Gent - Identity

Identity for hair and grooming products by stylist Shane O'Shaughnessy.

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