↓ Case Study
Crafting The Dandy Gent’s signature style
My creative partnership with Shane O’Shaughnessy, owner of The Dandy Gent, began in 2012 when he invited me to shape the brand’s visual identity. I developed the logo, typography, and core design language that would go on to define its distinctive personality. Over the following years our collaboration grew, as I designed point-of-sale materials to bring the brand into barber shops and retail spaces, followed by packaging across a wide range of products. From creams and gels to shampoos and moustache wax, each item was carefully considered to ensure consistency and to reflect the brand’s refined but characterful style.
Working closely with Shane, I helped establish a coherent identity that gave The Dandy Gent a strong presence both in-store and on the shelf, translating his vision for a modern gentleman’s grooming line into a recognisable, enduring brand - which is still going strong today.
| Client | The Dandy Gent |
| Year | 2012 — |
| Role | Art Director |
Please note: When I edit these showreel examples I obviously highlight my own art direction, animation and motion design contributions but that certainly doesn't mean that I am entirely responsible for every visual shown. I have been fortunate to collaborate with many exceptionally talented colleagues — those that I can recall at the time of writing are listed below:
| Colleagues |
|---|
| Shane O'Shaugessy — Owner |
Andrew is a great creative input and a pleasure to work with
The Dandy Gent - Moustache Wax
The Dandy Gent - Moustache Wax
| Project | The Dandy Gent - Moustache Wax |
| Date | June 2014 |
Moustache Wax
Top & base labels
The Dandy Gent - Thickening Shampoo
The Dandy Gent - Thickening Shampoo
| Project | The Dandy Gent - Thickening Shampoo |
| Date | June 2014 |
Product
Label
The Dandy Gent - Packaging
Warwicka are responsible for The Dandy Gent visual identity and printed matter, and other promotional material.
| Project | The Dandy Gent - Packaging |
| Date | May 2014 |
Cream, oil and gel
Lime, pomade, orange
Lime shaving soap
Labels
Creams and pomade
The Dandy Gent - Point of Sale
Point of sale layouts for The Dandy Gent.
| Project | The Dandy Gent - Point of Sale |
| Date | April 2013 |
The Dandy Gent - Point of sale
The Dandy Gent - POS - 'Authorised Dealer' window sticker
The Dandy Gent - POS - 'Authorised Dealer' mirror sticker
The Dandy Gent - POS - 'Ask your barber' window sticker
The Dandy Gent - Identity
Identity for hair and grooming products by stylist Shane O'Shaughnessy.
| Project | The Dandy Gent - Identity |
| Date | March 2012 |
The Dandy Gent - Identity - Circle Label
The Dandy Gent - Identity - Circle Label - White
The Dandy Gent - Identity - Circle Label - Black
The Dandy Gent - Identity - Packaging
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