Channel 4

2003

Audio:

Pushing all the right buttons for Channel 4

There was a period of time in the early noughties, where I always seemed to end up working for Channel 4 in some shape or form.

It started with Undertow Design, who had won a pitch to create various graphics, online games and a microsite to support a series of shows Channel 4 were creating focussed around 'Family'.

Showbiz Baby Name Generator

↑ Showbiz Baby Name Generator ( 2003 )

Parents screw you up

↑ Parents screw you up ( 2003 )

The microsite was serious in tone, covering subjects such as 'parenting', 'problems & pressures', 'children's rights' etc. In which included was an interactive 'Parents screw you up' multiple-choice Macromedia Flash piece.

There were more light-hearted elements to the project though, such the 'Showbiz Baby Name Generator' which mocked the popular trend of 'celebrity' characters giving their offspring ridiculous names for attention.

E-Stings were launched in 2005 and allowed artists and designers to 'create weird and wonderful short promo stings' for E4, of which I recall, I contributed a brace or three.

Colleagues / Credits ↓

Undertow Design, Brett Foraker & Rufus Radcliffe (Channel 4)

Art Direction, Illustration & Animation ↓

Andrew Warwick

↑ E4 stings ( 2005 )

Related ↓

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Barclays

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Playstation

2000

Showstudio

2000
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