A stand-up pouch for a single-ingredient food supplement — quercetin, 500mg, 60 capsules. The compound is drawn from the flower buds of Sophora japonica, the Japanese pagoda tree, so we made the tree the whole front of pack: a two-colour illustration, brown canopy over a red trunk that runs like a root system across the back.

Everything else is a supplement's honest furniture — a wordmark, a ring of roundels (count, allergy advice, no fillers), a plain "no gluten, wheat, added sugar" panel — set on uncoated cream so the botanical does the talking. No wellness gloss, no leaf-and-shield clichés; just the plant it comes from, drawn well.