Thinking Class is a weekly long-form interview podcast by John Gillam, published on Substack, covering history, culture, civilisation, and the moral and political challenges facing Britain and the West. It trades headlines and hot-takes for depth and clarity, and the visual identity had to carry that: considered, grounded, and unhurried, with enough weight to sit comfortably alongside serious subject matter without tipping into austerity.

Warwicka developed the full visual identity and a complete kit of social and publishing assets built to travel across platforms while holding a single, recognisable look: branding, social thumbnails and graphics for LinkedIn, Twitter/X and Substack, YouTube thumbnails, avatars, on-screen graphics for the videos, and other miscellaneous graphical elements.