↓ MSM Powder — Native

10 September 2025

↓ Details

The first of the range to move into a resealable stand-up pouch, and the first sold openly as a food supplement rather than a topical remedy — so the label plays by supplement rules: ingredients, suitability, allergens, batch and best-before, and the plain "not a substitute for a varied diet" line, all present and correct.

The layout keeps the Native system intact across a new format. Hermes carries the structural type — the wordmark, the product name and the weights — where its clean, slightly humanist forms give the pouch its calm, considered feel. Lettera Std does the close work: the mono body copy, the eyebrows and the small print, where its even fixed-width rhythm makes a dense back panel read like a lab sheet rather than a marketing wall. The one warm note is the terracotta caution strip, held back for the single line that genuinely needs to catch the eye.

Front and back are deliberately quiet. The front carries only the essentials over a wide field of empty pouch, letting the powder itself and the paper-soft stock do the talking — purity shown, not claimed.

Client: Native

MSM Powder — Native

Industry

Health, Education & Public Sector

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