A complete brand identity for FirstLink, a new safety and certification membership brand. The project covered the full system: naming conventions, a circular logomark with horizontal and vertical lockups, an icon set for each environment the brand serves (home, school, remote and farming), typography, and two colour palette directions — a calm set and a luminous set, anchored by Deep Petrol and Mint with an Antique Bronze accent to carry the medal-like, "earned" quality of certification. Delivered as a comprehensive brand guidelines document alongside a full asset pack, with applications across stickers, standby kits, guidance cards, certificates and the app.