The larger 200ml format gave us room to let the label do more than badge the bottle. Where the dropper bottles carry only the essentials, this one wraps the full story — what DMSO is, what it does, and how to keep it — set in the same monospaced type and warm off-white stock that runs across the Native range.

We treated the copy as the design. A clear hierarchy of short headers and tight body text keeps a dense block of information calm and readable at arm's length, so a technical wall of benefits reads as reassuring rather than overwhelming — the dispensary-not-supplement feel the rebrand was built on. The wordmark and "Made in Gloucester, England" anchor the base, with a blank panel left for batch and regulatory details.